Table of Contents
Vision
The Fresno Unified Family are made proud ambassadors of the district by being thoroughly engaged, empowered and informed through reliable, trustworthy, and transparent communications.
Mission
The Communications team works to engage, empower and inform all students, staff and families through consistent, clear, and deeply humanized communications that are easily accessible for anyone, anywhere.
The Communications Team
Communications Office
2309 Tulare Street
Fresno, CA 93721
(559) 457-3733
Communications@fresnounified.org
Internal Communications
The Communications Office is at the forefront of informing employees of critical information as well as positive news about the district. The following are the internal communications tools:
Automated Phone Calls
Via ParentSquare
Employee Zone
Emailed every Monday to all employees
District Update
Emailed every Friday to supervisors
Board Meeting Recaps
All Staff Messages
Via ParentSquare
External Communications
The Communications Office coordinates all essential and emergency communications to students and their families. It also disseminates positive news and important information to families and the broader community, including partners who share the district’s goal of preparing students for college and careers. The following are the external communications tools:
Automated Phone Calls
Via ParentSquare
New digital magazine focused on highlighting the remarkable students and staff that make up Fresno Unified.
Community Zone
Emailed twice a month to a community email list
District Website
The district website houses all the communications-related material. www.FresnoUnified.org
Videos
The team produces an average of 30 videos a month to highlight Fresno Unified’s great work and to support various district initiatives and programs. This includes our daily school and department highlights and Superintendent Friday Messages.
Special Events
The Communications Office puts on a series of large events throughout the year and several small events or campaigns.
State of Education
Held in October, is the largest single fundraiser for the Fresno Unified Scholarship Fund. Communications solicits thousands of dollars in community sponsors to offset costs and promotes attendance in the community and among staff. The keynote speaker is the superintendent.
Excellence in Education
Held in February, honors exemplary employees in five categories. The Communications Office encourages nominations and assembles panels of community members, retired employees and communications staff to interview finalists. This event attracts 700 guests.
Retirement Celebration
Held in June, is a free dinner for retirees and a guest. Other guests buy a ticket. With the help of sponsors, the Communications Office arranges free photos, entertainment, raffle prizes for every employee and a gift for each retiree. About 200 attend.
How to Use Communications
Media has called requesting information:
Refer them to Nikki Henry at Nikki.Henry@fresnounified.org, Diana R. Diaz, at Diana.Diaz@fresnounified.org or to the general communications email at Communications@fresnounified.org.
I want the media (TV, online, print) to cover my event or program:
If the event is at least two weeks away, submit a positive stories online form. If the event is less than two weeks away, provide details to Communications@fresnounified.org. The team will determine whether the event is appropriate for a news release, social media post, newsletter article, video, etc.
I want the district’s photographer and/or videographer to capture my event or program:
Submit a Media Services online form. The team will make every effort to accommodate requests using the staff available.
I have a success story I want to share:
Submit the item using their online form. The Communications Office will determine how to best publicize the information.
I want to submit an item to Employee Zone:
Use the online Employee Zone submission form. Employee Zone is to communicate important information to all staff or highlight a success story. The deadline is 5 p.m. on Tuesdays for a Monday publication.
I want to submit an item to District Update:
Use the online District Update submission form. District Update is for critical information that district leaders need to know and share. The deadline is noon on Thursdays for a Friday publication.
All online submissions forms can be found in the staff portal on the District Communications website.