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Vision

The Fresno Unified Family are made proud ambassadors of the district by being thoroughly engaged, empowered and informed through reliable, trustworthy, and transparent communications.

Mission

The Communications team works to engage, empower and inform all students, staff and families through consistent, clear, and deeply humanized communications that are easily accessible for anyone, anywhere.

The Communications Team

Nikki Henry, MPA

Chief Communications Officer
Nikki.Henry@fresnounified.org

Diana R. Diaz, M.S.

Director of Communications
Diana.Diaz@fresnounified.org

Russell Goolsby, M.S. PPS

General Manager Russell.GoolsbyJr@fresnounified.org

Anne Ellis

Community Relations Officer
Anne.Ellis@fresnounified.org

Vangie Carrillo

Administrative Secretary III
Vangie.Carrillo@fresnounified.org

Keith Rybaczyk

Interim Supervisor, Media Services
Keith.Rybaczyk@fresnounified.org

Bryce Marshall

Media Production Specialist
Bryce.Marshall@fresnounified.org

Jeffrey Cook

Media Production Specialist
Jeffrey.Cook@fresnounified.org

Tony Bernard

Media Technician/Driver
Anthony.Bernard@fresnounified.org

Main Office

Communications Office
2309 Tulare Street
Fresno, CA 93721
(559) 457-3733
Communications@fresnounified.org

Internal Communications

The Communications Office is at the forefront of informing employees of critical information as well as positive news about the district.

Communication Tools:

  • Automated phone calls (SchoolMessenger) and emergency texts (Rapid Alert)
  • Employee Zone (every Monday via email to all employees)
  • District Update (every Friday via email to supervisors)
  • Board meeting recaps
  • All staff emails

External Communications

The Communications Office coordinates all essential and emergency communications to students and their families. It also disseminates positive news and important information to families and the broader community, including partners who share the district’s goal of preparing students for college and careers.

Communication Tools:

Videos

The Communications Team produces an average of 30 videos a month to highlight great work across the #FUSDFamily and to support various district initiatives and programs.

  • Faces of Fresno Unified” is an ongoing video series highlighting the district’s outstanding employees
  • Superintendent Friday Messages” is an ongoing series with important updates and celebrations each week from Superintendent Bob Nelson or Deputy Superintendent Misty Her for our entire #FUSDFamily including students, staff, parents, and community members.
  • Contracts with local TV stations enable the district to expand and promote programs and engagement efforts to a large audience with district-created videos and public service announcements in English, Spanish and Hmong

Special Events

The Communications Office puts on a series of large events throughout the year and several small events or campaigns.

  • The State of Education luncheon, held in October, is the largest single fundraiser for the Fresno Unified Scholarship Fund. Communications solicits thousands of dollars in community sponsors to offset costs and promotes attendance in the community and among staff. The keynote speaker is the superintendent. The most recent State of Education luncheon raised $31,000 for scholarships with 400 attending.
  • The Excellence in Education dinner and awards, held in February, honors exemplary employees in five categories. The Communications Office encourages nominations and assembles panels of community members, retired employees and communications staff to interview finalists. This event attracts 700 guests.
  • The retirement dinner, held in June, is a free dinner for retirees and a guest. Other guests buy a ticket. With the help of sponsors, the Communications Office arranges free photos, entertainment, raffle prizes for every employee and a gift for each retiree. About 200 attend.

How to Use Communications

  • Media has called requesting information: Refer them to Nikki.Henry@fresnounified.org, Diana R. Diaz, or Communications@fresnounified.org.
  • I want the media (TV, online, print) to cover my event or program: If the event is at least two weeks away, submit a Success Starts Here online form. If the event is less than two weeks away, provide details to Communications@fresnounified.org. The public information officer will determine whether the event is appropriate for a news release, social media post, Building Futures article, video, web story, etc.
  • I want the district’s photographer and/or videographer to capture my event or program: Submit a Media Services online form. The Communications Office will make every effort to accommodate requests using the staff available.
  • I have a success story I want to share: Submit the item using their online form. The Communications Office will determine how to best publicize the information.
  • I want to submit an item to Employee Zone: Use the online Employee Zone submission form. Employee Zone is to communicate important information to all staff or highlight a success story. The deadline is 5 p.m. on Tuesdays for a Monday publication.
  • I want to submit an item to District Update: Use the online District Update submission form. District Update is for critical information that district leaders need to know and share. The deadline is noon on Thursdays for a Friday publication.

All online submissions forms can be found in the staff portal on the District Communications website.

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