Fresno Unified School District
Communications
Our Communications Department serves as the central hub for clear, strategic, and impactful messaging across Fresno Unified. We ensure that information flows seamlessly between the district, schools, families, staff, and the community.
Vision
The Communications Department connects, informs, and inspires through clear, multilingual communication in alignment with our district’s goals. We provide strategic messaging that promotes achievement, celebrates student outcomes, and fosters relationships.
Mission
To grow the confidence and trust of the public, we will deliver clear, inclusive, and innovative communication that strengthens connections, celebrates success, and empowers every family and staff member to become FUSD champions.
Marketing & Campaign Strategy
Our team collaborates on districtwide marketing efforts and supports multi-channel campaigns to promote programs, initiatives, and events.
We provide expertise in:
- Marketing material
- Campaign strategy
- Communication tools (parentsquare/websites)
- Video and photography services
- TV airtime coordination
- Recommended communication tools
- Key messages and talking points
- Special events support
- Branding guidelines
Media Relations
Our team serves as the primary point of contact for all media inquiries and partnerships.
We support the district by:
- Connecting media partners with the appropriate spokesperson
- Coordinating interviews, statements, and media events
- Ensuring accurate and timely information is shared with the public
- Developing press releases
- Proactively pitching positive stories
- Monitoring media coverage
Digital Communications
We manage and support the district’s digital communication platforms, ensuring families and staff receive clear, consistent, and accessible information through:
- ParentSquare for all family communication
- District website
- School websites
- Social media platforms: Facebook, Instagram, LinkedIn, X
District Branding Guidlines
Contact Us
2309 Tulare Street
Fresno, CA 93721
(559) 457-3733
Communications@fresnounified.org