Marketing, Sales, and Service

The purpose of Advanced Online Marketing is to help students understand and apply advanced principles of online marketing to a variety of projects so they will be prepared to craft campaigns for their original products or services. Students will investigate, evaluate, and create various marketing and communication strategies for the internet. Great emphasis will be put on critical evaluation and website planning, development, design, and creating content for effective online marketing campaigns. Students will gain detailed knowledge in building a robust campaign and have a basic understanding of front-end web development skills.

This course builds on the two foundational technology courses, Web Development and Online Marketing, as well as the foundational entrepreneurship course Business Startup Incubator. This is the second course in the entrepreneurship program, which means it provides an opportunity for students to learn curriculum that will enable them to operate the businesses they have pitched to investors in Business Startup Incubator.

The Design and Marketing course provides an understanding of principles, theories, and elements of design. It introduces students to the language of Visual Arts through 21st century technology. Students will engage in current social media marketing practice and include some historic practices in the creative field through a series of personal and creative activities, as well as develop an understanding of the cognitive marketing and branding solution for a given product, whether it is a commodity, a political idea, an instrument of social change, or an effort to recruit patronage or participation.

This course is designed to help students understand how the economy operates and to help students better prepare to make decisions as consumers, wage earners, and citizens within that economy. The history and study of financial markets and institutions are highlighted as financial issues facing citizens and government policy-makers in the United States and abroad are reflected in accessibility and equity. Option to earn college credit in high school; see instructor for information.

This capstone course is designed for students to have the opportunity to design and market a simulated business that is set up and run by students to prepare them for working in a real marketing and business environment. Students will research the various business models available today as well as design marketing strategies around the 4 P’s. Students will analyze the basic organizational structures of business, identify key indicators to a successful business venture, and understand laws and regulations that govern the operation of a business and impact its design. Students will have the opportunity to market their business model to their peers and a panel of experts for their feedback and recommendations

This course is intended as a junior or senior capstone elective for students in Linked Learning Pathways. Combined with a one-hour lab, which is a functioning student store, students experience hands-on practice. The course integrates the communication and media demands of marketing careers with the communications skills expectations for post-secondary study in marketing or business. Students learn current theories and concepts in effectively marketing goods and services to identified target customers from a domestic and global perspective. Topics include market research, identifying target customers, advertising, promotion, public relations, branding, pricing, marketing communications, selling, and distribution channels.

This capstone course is designed for students to have the opportunity to create a simulated business that is set up and run by students to prepare them for working in a real business environment. Students will research the various business models available today and determine the nature of their business, its products and services, its management and structure, and learn the daily operations of a business under the guidance of a consultant and a real business partner. Students will analyze the basic organizational structures of business and identify key indicators to a successful business venture and understand laws and regulations that govern the operation of a business and impact its design. Emphasis is on the current business software and the Internet for business transactions. Students are given the opportunity to present their business model to their peers and a panel of experts for their feedback and recommendations.

This course will expose students to the career readiness skills needed for a successful internship and prepare them for the world of work. An internship is a work-based learning experience that provides students the opportunity to apply their technical and academic skills in a professional setting. Students will develop and practice an understanding of the duties and responsibilities of high-skilled career areas, including terminology, climate, protocol, and other information that will enable them to analyze and revise their meaningful future plans. This course will expose students to the career readiness skills needed for a successful internship and prepare them for the world of work. The internship is supported with activities and assignments to deepen and enhance the experience. The structure of the internship aligns with local policy and program expectations for internships.

This course will expose students to the career readiness skills needed for a successful internship and prepare them for the world of work. An internship is a work-based learning experience that provides students the opportunity to apply their technical and academic skills in a professional setting. Students will develop and practice an understanding of the duties and responsibilities of high-skilled career areas, including terminology, climate, protocol, and other information that will enable them to analyze and revise their meaningful future plans. This course will expose students to the career readiness skills needed for a successful internship and prepare them for the world of work. The internship is supported with activities and assignments to deepen and enhance the experience. The structure of the internship aligns with local policy and program expectations for internships.